Reimagining the Browsing Experience Exercise

Contributing Role
Product Designer (UX heavy)

Deliverables
user stories, user journey maps, block frames

Other Contributors
Giles Philips, Jenni Won, Amanda Morrison,
Sarah Atkinson, Yinka Aaromi

What were we trying to solve?

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User Stories & Maps

We identified two main types of shoppers that browse on Wayfair. The first one we named the Hunter, a shopper who knew what they were looking for with high intent of purchasing. The second we named the Browser, a shopper who had a low intent of purchasing a product, but 

Option A

Injected Inspirational Images

Option B

Injected Carousel of  Inspirational Images 

Option C

Injected Inspirational Images & Category Tree

D-1

D-1

D-1

D-1
Option D

Injected Dynamic Category Tree

 
What were we trying to solve?

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